The Retrofit Instagram brand campaign was a project conceptualized from the ground-up by Christian Virgil Reyes and Rey Ares. Christian took full creative lead on developing the brand design language, choosing the fonts, selecting the colors, and setting the overall tone of the DJ musical act.
Multiple Instagram assets such as conceptualizing and editing a launch video, editing and designing an event visual animation, and designing a playlist visual were some of the many assets involved in the overall Retrofit brand design. Music curation, DJ’ing, and creating vision boards for shoots were also part of Christian’s process.
All media presented below conceptualized & created by Christian Virgil Reyes. One row also exhibits Mid-Journey AI images, prompted by Christian. Please click on the following links for access to the original media: Retrofit Instagram, Retrofit Link-in-Bio Sheet, Retrofit Spotify Playlist, Retrofit Resident Advisor Event Page
Recently, Christian conceptualized and completed the entirety of the event deck below, pitching a DJ event in collaboration with Pigeons and Planes, Adidas, and other sponsors.
Christian also conceptualized, shot and edited the entirety of the “Miss Me” Visualizer, as can be seen at the embedded video below.
Roles:
Creative Director, Art Director
Video Editor, Animator
DJ, Music Curator
Mid-Journey AI Creator
Team:
Christian Reyes
Brand Strategist: Rey Ares
