AUG 2018 COMPLEX HOSTS DOCU-SERIES STATE OF HIP HOP: EAST ASIA
COMPLEX and Pigeons and Planes hosts Visually Audible’s State of Hip Hop: East Asia docu-series which features creatives, musicians, music, and stories of Japan, Korea, Taiwan, and China. Series garners traffic from international music scene audience. Series can be viewed at the following link: https://www.complex.com/pigeons-and-planes/2018/08/state-of-hip-hop-east-asia/
oct 2021 Khris Virgil of visually audible meets with marco Schmieg of adidas
Khris makes a pitch to Marco Schmieg of Adidas for his international music docu-series to be hosted and collaborated on with Adidas. Visual pitch can be viewed here. The series is completed and ready for public viewing, and is in the process of finding a platform host. The meeting goes amazingly well, and Marco starts to ideate ways to do the following:
Adidas to host State of Sound: Europe on Adidas Confirmed/ other media platforms
creating a micro-collaboration on a garment or shoe between Visually Audible & Adidas reflecting the different countries and stories featured in the European series
collaborating on ADIDAS CAMPUS is discussed. Khris shares that Myles Omeally of Arete Create will be partnering to help with this collaboration
Adidas to host and fund the shooting and production of brand new State of Sound: Central & South America series
Marco pushes to run the initial ideas by higher-ups. The ideation begins, but the contact slows due to a busy calendar year. Contact resumes on August 1, 2022.
May 2022 Nike NYC puts a spotlight on young, Micro-Influencers
In May 2022, Nike works with a group of NYC creatives to promote its 50 year anniversary. The group consists of jewelry-makers, furniture designers, and a variety of garment designers.
july 2022 Adidas NYC spotlights originality in communal spaces
Adidas showcases local NYC small businesses showcasing business that become social and cultural hubs for communities in New York City.
MAY 2022 Visually Audible launches first social awareness campaign on homelessness ~ uses blanket as the canvas
Visually Audible launches visual campaign that is a catch-all to ask its audience: What do you believe in? The campaign aims to get people thinking about their ability to make change in the world based on whatever they believe in.
A woven blanket was associated with this campaign. With each blanket purchased, a blanket was successfully donated to someone in need on the streets of San Francisco to bring awareness to the homeless crisis in SF.
Assets to the campaign can be viewed at LINK 1, LINK 2, LINK 3, and LINK 4
August 2022 Visually Audible launches social awareness campaign on fast-fashion ~ uses iron-on transfer as the canvas
Visually Audible launches visual campaign that aims to promote DIY art on garments of clothing. Making something new, out of something old ~ reducing waste. This is the focus of this campaign.
An iron-on transfer is associated with this campaign. Encourages the Do-It-Yourself, upcycling spirit of creating something of of existing materials.
Assets to the campaign can be viewed at LINK 1.
August 2022 Visually Audible And ADIDAS revisit formal collaboration process
A bridge can be made. A digital, visual, and physical bridge between Visually Audible & Adidas. Visually Audible aims to tell visually compelling stories that touch on the issues that need awareness. Adidas aims to be the an industry leader in representing the spirit, energy, and limitless capabilities of youth athletes, creatives, and storytellers.
A collaboration between both would represent the “big guy” looking out for the “small guy”. Adidas helps anchor Visually Audible’s stories, its State of Sound Docu-series, and the global youth communities that Visually Audible aims to represent. Visually Audible curates the visuals and storytelling. Adidas provides the product support. More direct elements of this collaboration include:
hosting State of Sound: Europe on one of Adidas’ platforms, therefore advocating for the international artists featured in the series
collaborating on physical products as merch for the series, namely the ADIDAS CAMPUS or the shoe or footwear in focus on Adidas’ footwear schedule for upcoming quarters
Adidas funding and fully partnering with Visually Audible on State of Sound: Central & South America
continuing to tie product collaborations to social awareness campaigns, showing Adidas continued effort to align with young creatives and socially aware initiatives
For questions, comments, or conversation, please email: christianvirgilreyes@gmail.com