WEST WEAR

Creative Director Videographer Editor Photographer

WEST WEAR explores Mexican cowboy culture through a Mission District lens — dust, denim, lowriders, and silhouettes that feel both ranchero and city-core. Built around a Tilted Brim Varsity letterman jacket, this project turns a single garment into a moving identity system. Tilted enlisted Khris to oversee the entirety of this visual campaign.

Shot on location in San Francisco with a focus on movement, texture, and environment — murals, sidewalks, horses / horsepower energy. Creative direction, videography, editing, and graphics all handled by Khris Virgil as a complete visual campaign, with help from Erick Trajano Reyes as main Cinematographer, and Andrea Deguzman as main photographer. Khris Virgil and Olivia Gilman Chun modeled the shoot.

Khris also designed the tech pack for an additional hoodie that extended the campaign.

Tech Pack + Extra Assets Hoodie flats, construction notes & campaign collateral