I build visual worlds around communities, brands, and sound. From UNINTERRUPTED campaigns with LeBron to Tenderloin small-business storytelling and Retrofit DJ activations, I design systems that move between film, identity, and live experiences—while staying grounded in the Bay Area I grew up in.
Built a visual language for KVRUN—an open-format run club project with UNINTERRUPTED. Designed motion graphics and social cut-downs that weave in LeBron’s voice, footage from the streets, and typography that feels both sports and streetwear.
A series shot in real San Francisco workplaces—corner stores, kitchen lines, bike shops—showing Tilted Brim pieces worn on the clock. The campaign positions uniforms and workwear as everyday streetwear while centering the people who keep the city moving.
An urban-cowboy narrative rooted in San Francisco’s Mission District and the history of Mexican vaqueros. Built around a variation jacket with rope-stitching, the campaign juxtaposes horses, horsepower, and murals to explore what “western” means in a modern city.
A visual series centering restaurants, shops, and everyday movement in San Francisco’s Tenderloin. Elevated yet intimate framing treats the neighborhood like a fashion editorial while keeping the focus on small business owners and their regulars.
“What are you running from? What are you running for?” — a grassroots 5K concept that reframes running as mutual aid and neighborhood care. Designed graphics, copy, and launch materials for partners and potential sponsors across the TL.
Ongoing visual system for Retrofit, a DJ workforce focused on world-building. Developed logomarks, construction-inspired graphics, teaser edits, and show flyers that link nightlife, labor language, and community-showroom energy across cities.
A self-directed visual essay tracing sound, migration, and nightlife across Europe and East Asia. Shot solo while on the road, mixing club footage, street scenes, and reflective narration into a single travel log about how music moves people.
Brought Retrofit to Paris for Fashion Week and Fête de la Musique, pairing DJ sets with key-art, teaser videos, and cryptic Eiffel Tower motifs. Balanced underground energy with fashion-week polish for international crowds.
Long-form interview and visual feature tracing my path through community work, DJing, and visual storytelling. The piece frames my portfolio as a connected universe instead of isolated gigs—useful context for how I think about world-building.
Companion still exploring light, layering, and texture. These studio frames often become the backbone for title cards, flyers, or social assets in later client work.