I build visual worlds around communities, brands, and sound. From UNINTERRUPTED campaigns with LeBron to Tenderloin small-business storytelling and Retrofit DJ activations, I design systems that move between film, identity, and live experiences—while staying grounded in the Bay Area I grew up in.
A coastal community activation bringing together Unseen Run Club, Taco Bell Cantina Pacifica, and Retrofit’s music-forward event language. The project connected a daytime run club meetup with a DJ-led social experience.
Built a visual language for an open-format run club project with UNINTERRUPTED. Designed motion graphics and social cut-downs that weave in LeBron’s voice, footage from the streets, and typography that feels both sports and streetwear.
A Sauced session framed as a broadcast moment—sound-forward, nightlife-coded, and designed like a clean signal in a dark grid.
An urban-cowboy narrative rooted in San Francisco’s Mission District and the history of Mexican vaqueros. Built around a variation jacket with rope-stitching.
“What are you running from? What are you running for?” — a grassroots 5K concept that reframes running as mutual aid and neighborhood care.
Ongoing visual system for Retrofit, a DJ workforce focused on world-building. Developed logomarks, construction-inspired graphics, teaser edits, and show flyers.
A self-directed visual essay tracing sound, migration, and nightlife across Europe and East Asia. Shot solo while on the road, mixing club footage, street scenes, and reflective narration.
A series shot in real San Francisco workplaces—corner stores, kitchen lines, bike shops—showing Tilted Brim pieces worn on the clock.
A modular “window” system for motion and still assets—built like a dashboard and packaged for the B-side portfolio.
A narrative short film exploring the healing power of music and memory—quiet moments, intimate framing, and a story anchored by sound recall.